Yep – still on my quest for a great natural mascara. This time, it led me to Sephora where I found Tarte Lash Hugger mascara. Love that it’s free of parabens, mineral oil, propylene glycol, phthalates, sulfates, fragrance and dyes. Sounds familiar, right? Right away I was excited. So how does it compare to the Kiehl’s Mascara that I reviewed earlier?

First off, the ingredients list is much smaller and appears more natural. Another plus. But the application of the product is totally different from Kiehl’s. As I had said, Kiehl’s goes on thick and a bit clumpy. But it definitely made my short and straight lashes stand out. I would say the Tarte mascara is more, hmmm… refined? It’s not as heavy and the brush has a lot of very fine bristles so after one coat, my lashes are less dramatic than Kiehl’s – but also noticeably less clumpy. So overall, I think I would have to go with Tarte as my “go to” mascara, but Kiehl’s is good when I need to put on make-up fast and am less worried about how natural it looks.

I think I can now put this search on hold. I am happy with Tarte Lash Hugger, and at $18 for a 0.19 oz tube (at Sephora), I will want to use this up before I invest in checking out another mineral mascara.