Just read a great article in Brandweek. Just like “pink-washing” – where the marketing of products that supposedly support breast cancer research far outweighs any positive benefit of the donation – “green-washing” is a big deal. Many companies have jumped on the green bandwagon but are doing it more for marketing purposes than anything else.

While that may not exactly be the case with the eco-friendly lightbulbs, they are definitely not as good as they initially appear. And I say this as someone who has used them for years – and throwing them out in our regular trash. Little did I know that I was contributing to mercury waste. UGH.

Check out the Brandweek article for an interesting perspective, and see some of the other products that they find ironic – claiming to be eco-friendly but in the end, they aren’t so ideal.