February 13th, 2009 @ 10:11 am
I just read an interesting article in Brandweek online. A recent study was done by A.T. Kearny that showed that companies committed to sustainability have fared better in the markets in 16 of 18 industries.
Quoted from the Brandweek article:
“The report compared the performances of 99 companies with strong commitments to sustainability (culled from the Dow Jones Sustainability Index and the Goldman Sachs SUSTAIN focus list) against industry averages from May to November 2008. These green-leaning companies outperformed industry averages by 15% over the six months in 16 of the 18 industries. In terms of market cap, the sustainable-leaning companies averaged $650 million in protected market capitalization.”
Interesting! Maybe there’s a ray of hope that this world is coming to terms with the fact that our earth has some serious limitations. And if companies and individuals do not start changing their ways, there will be nothing left for our future generations. Imagine the alternative? We could end up like that totally depressing but not totally improbable existence in “Wall e”.
So “yay” for the markets responding positively to sustainability – let’s hope it is the beginning of a new and everlasting trend!
Matt Mahowald
said,
February 13, 2009 at 10:51 am
This makes sense to me. My fitness centers and ecommerce website for supplements has done well also. I think this is because, with money being so tight, people are only willing to spend any excess they may have on things that will do something to improve the quaility of their lives. On top of that, taking care of your health and the environment eventually end up saving you money in the long run. This is encouraging news, hope it keeps up.